The Hardware-as-a-Service Solution to Help High-Tech Startup Sortable Scale its Operations

About Sortable

Founded in 2014 by a team of four engineers, Sortable has scaled rapidly to a company of nearly 60, with offices in Kitchener, Toronto, and plans to expand.

This growth is due to Sortable’s Ad Ops platform, which provides its partners with a full monetization platform, robust analytics, and actionable insights that empower publishers to make data-driven decisions and increase advertising revenue from their websites.

Sortable’s success has earned the company inclusion on the PROFIT500, Deloitte Fast50/Fast500, Canada’s Top Small & Medium Employers, and the distinction of being the first Canadian company to receive the Goodwell Certification.

Profile: 

  • Internet-Based Advertising Company

  • +58 users (fast-growing)

Challenges: 

  • Improve network uptime to meet real-time data capture and analysis requirements.
  • Limit capital expenditure as the company grows.

Solutions: 

  • Network assessment to identify areas of congestion, security vulnerabilities, and wireless deficiencies.

  • Design of new network topology.

  • Implementation of Cisco Meraki cloud-managed switches, firewalls, and wireless access points, under a Hardware-as-a-Service solution to scale alongside company growth.

Results: 

  • Improved uptime, security, and support.

  • Reduction in capital expenditure.

  • Simplified expansion into the Toronto market.